Food and Beverages Research

Market Insight

Market Research Future (MRFR) in their latest report on the energy drinks market revealed the possibility of robust growth during the forecast period (2018-2023) and can exceed the predicted valuation by the end of 2023. Energy drinks are a type of dietary supplement that contains sweeteners, herbal extracts, taurine, caffeine, and amino acids. These drinks can be carbonated or non-carbonated and are distinct from the sports drink category. Caffeine in the energy drinks augments cognitive performance which helps with better attention and reaction speed. MRFR, in their report, particularly focuses on segmental analysis and included detailed volume-wise and value-wise growth charts for better understanding. At the same time, the report also has factors that can impact the growth of the energy drinks market in the coming years.

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Across the globe, a constant rise can be seen in the health and fitness related awareness which has sparked the rise in a number of people taking aide from gymnasiums, spas, and health resorts. This has triggered the global growth of the market considerably. At the same time, a lot of new entrants are now joining the market with their latest range of products that can impact the market substantially. However, the market can feel a drop in the sale as substitute products such as chocolate bars, nutrition bars, and other products are gaining significant market ground.

Competitive Analysis

MRFR profiled several prominent global Energy Drinks Market players in their report. They are

Taisho Pharmaceutical Co Ltd. (Japan),

• Inc (U.S.),
• Coca-Cola Company (U.S.),
• Red Bull GmbH. (Australia),
• Monster Beverages Corporation (U.S.),
• Rockstar, Inc. (U.S.),
• Amway Corporation (U.S),
• Arizona Beverages (U.S.),
• Lucozade (U.K) and
• Living Essentials LLC (U.S.)

Industry News:

Coca-Cola is all geared up to launch their new line of energy drinks in 2019 which puts them in loggerhead situation with Monster Beverages Corporation. Coke is also the largest shareholder of the latter, but now the market is expected to put them against each other. This can curb the profit of Monster Beverages Corporation considerably.

Segmentation:

MRFR report segments the global energy drinks market by type, packaging, and distribution channel.

Based on the type, the energy drinks market can be segmented into non-alcoholic and alcoholic. The non-alcoholic segment can lead the market during the forecast period. However, the alcoholic segment is expected to showcase healthy growth over the forecast period.

Based on the packaging, the Energy Drinks Market can be segmented into cartons, bottles, cans, and others. Bottle and can, both the segments are expected to register strong growth during the forecast period. Cans segment can expect high growth during the forecast period as single-serve packaging is enjoying huge traction from the general populace.

Based on the distribution channel, the energy drinks market comprises supermarkets, convenience store, drug stores, vending, mass merchandiser, sport nutrition chains, and others. Supermarkets segment can register substantial growth in both developing and developed countries.

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Regional Analysis

Region-specific analysis of the global Energy Drinks Market by MRFR includes North America, Europe, Asia-Pacific (APAC), and Rest-of-the-World (RoW).

Europe’s market looks quite promising, and it can grow with substantial revenue during the forecast period. The rise can be attributed to the increasing awareness regarding preventive health care and growing number of fitness enthusiasts. Health clubs and spa are some of the popular takers of these energy drinks. In Europe, these service providers can substantially impact the market during the forecast period.

The APAC market can expect high growth during the forecast period. Increase in the standard of living has improved the regional market demography. Rising health-related awareness can also ensure growth for the market, and this is positively evident in countries such as Japan, China, and Australia. The product has penetrated well in these regions. However, emerging countries such as India can change the global market scenario by triggering the growth of unprecedented nature during the forecast period.