Food and Beverages Research

Market Insight

Rising demand for convenience food supported with strong performance of retail sector is positively influencing the sales of organic baby food in the upcoming decade. The future trend of food traceability and rising demand of organic food and free-from diet is anticipated to fuel the demand of organic baby food in Asia-Pacific region. Asia-Pacific organic baby food market has witnessed a remarkable growth over the last few years.

Growing awareness for clean label product coupled with large investments in R&D and new development by market players is boosting the growth of organic baby food. Additionally, government initiatives and funds to support farmers to shift from typical farming to organic farming has created potential market for the expansion of organic baby market in Asia-Pacific region. With increasing number of nuclear families and rising working women population resulted in growing number of mothers shifting to alternative healthy and nutritional baby food products which boosted the sales of organic baby food market.

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Major Key Players

The key players profiled in Organic Baby Food Market Report are

• Kraft Heinz Foods Company (U.S.),
• Danone S.A. (France),
• Abbott Laboratories (U.S.),
• Nestle S.A. (Switzerland),
• Hero Group (Switzerland),
• Hain Celestial Group (U.S.) and
• Bellamy’s (Australia) among many others.

Major manufacturers are found to have high focus on strategic product launch to pursue consumers’ attention towards their product range. They are also involved in the acquisition of small players which will further support the company to expand and reach out to consumers across the regions. Acquisitions are also done to spot the company’s presence and expand their business line. Additionally, the companies are inclined towards product promotions through social media, magazines and other mediums to reach out to customers. The promotional strategy supports in retaining the existing the customers and to regenerate new customer base.

Latest Industry Updates:

July 2018 Wattle Health Australia set to launch grass-fed milk powder in China

January 2017 Danone SA has launched their new organic baby food product in India named as “Aptamil”

January 2017 Nestle SA has acquired Mead Johnson Nutrition Co., the U.S. baby-formula producer. Mainly the company is trying to penetrate their business into the developing economies. Mead Johnson Nutrition Co. has a strong presence in Asia Pacific which will create positive impact of the overall revenue generation in Asia Pacific.

January 2016 Kraft Heinz Foods Company has launched the first and only stage 3 range of pouches with a spout

Market Segments

Asia-Pacific organic baby food market has been divided into type, ingredients, and distribution channel, and country

Based on product type: Ready to eat, milk formula, dried baby foods, and others.

Based on Ingredients: Grains & cereals, dairy, vegetables, fruits, meat, and Others

Based on Distribution Channel: Store based, and Non-store based

Based on Country: China, India, Japan, Australia, New Zealand, Indonesia and rest of the Asia-Pacific

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Regional Analysis

The Asia-Pacific Organic Baby Food Market is segmented into China, Australia, New Zealand, India, Japan, Indonesia and rest of the Asia-Pacific. Among all the region, China is likely to retain its dominance throughout the forecast period. Strong economic growth, and rising urbanization are the significant factors of the growth of organic baby food in China. However, India is anticipated to register a healthy CAGR over the forecast period. The growth is contributed by the increasing per capita disposable income and growing awareness of organic food among the consumer. Moreover, rising birth rate in developing economies in Asia Pacific followed by the increasing awareness among the parents regarding adverse effect of synthetic ingredients of baby food is the substantial factor for the rising growth of organic baby food during the forecast period.